Dec 22nd 08
Convert Shoppers to Buyers vs. Increasing Site Traffic
Last year, over 70% of shoppers abandoned their online carts before checkout. If Wal-Mart had that conversion rate, it would be bankrupt in 9 months. You may have the best/least expensive/coolest products in the world. You may even have a really awesome-looking website with (what you perceive as) a great online store; but what is your conversion rate? More importantly, how can it be improved? While... read more
