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Convert Shoppers to Buyers vs. Increasing Site Traffic

Last year, over 70% of shoppers abandoned their online carts before checkout. If Wal-Mart had that conversion rate, it would be bankrupt in 9 months. You may have the best/least expensive/coolest products in the world. You may even have a really awesome-looking website with (what you perceive as) a great online store; but what is your conversion rate?  More importantly, how can it be improved?   While... read more
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