Dec 22nd 08 Posted by admin

Brands: Before and After Part 1

Here are some before and afters of brands we’ve refreshed in the past. Tweet This... read more

Dec 22nd 08 Posted by admin

Typologies of Brand Positioning

According to Blankson & Kalafatis, there are 8 identifiable categories you should consider when positioning your brand… We’ve added a 9th. For the purpose of this discussion we will site real world examples of these traits based in the automobile industry.     TOP OF RANGE: Prestige, Upper Class Here’s the tactic >  If you have a product or service that you want to make... read more